Segment transformation in urban tourism

Segment transformation in urban tourism

This study tests the proposition that market segments transform unevenly as distance from the source increases. It builds on distance decay theory by extending the concept to a sub-market or segment-specific level. To date, no research has examined the transformation of market segments with distance.

McKercher, B. (2008, December). Segment transformation in urban tourism. Tourism Management, 29(6), 1215-1225. Retrieved October 17, 2008, doi:10.1016/j.tourman.2008.03.005