Introducción del Proyecto Final

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HOTELES POR TODO MÉXICO

LAS INVERSIONES HOTELERAS PASAN POR UN BUEN MOMENTO, AUNQUE LA CRISIS DE ESTADOS UNIDOS Y EL BOMBAZO AFECTARÁN AL TURISMO
El año pasado, durante la visita de José Luis Rodríguez Zapatero a México, el mandatario dijo que en solos seis años el número de habitaciones en hoteles de empresas españolas había crecido a más del doble: de 15,000 en 2001 a 35,000 en 2007. ¿El plan siguiente? Incrementar esta oferta con 12,500 habitaciones en 27 nuevos hoteles. ¿Qué compañías españolas se apuntan? Barceló, Meliá, Riu, OHL, Hoteles Globalia y Grupo Martinón. Este desarrollo es sólo un ejemplo del crecimiento sostenido de México en materia turística. Francisco Madrid, subsecretario de Operación turística de Sectur, dice que en los últimos años la dinámica ha sido vigorosa: en 2007 se invirtieron 3,463 millones de dólares en 348 proyectos turísticos por todo el país (el 35% de ese dinero se destinó a la hotelería). La cifra representa un crecimiento de 11.12% con respecto a 2006. Según el funcionario, la inversión en el sector es mayormente nacional. El 75% de toda la inversión realizada entre 2001 y 2006 es de capital nacional. Sin embargo, el año pasado la inversión extranjera creció de manera considerable: 56% de las inversiones correspondieron a capital mexicano y 44% a extranjero (70% de estas inversiones provino de España, 23% de Estados Unidos y el resto de otros países). ¿Seguirá así después del bombazo?
La meta para 2008 es mantener el ritmo de crecimiento. "La administración del presidente Felipe Calderón se ha comprometido a generar una inversión privada por 20,000 millones de dólares durante su sexenio".
(Guadalupe Ddominguez , Marzo de 2008)

Suben 10% las tarifas de hoteles por el IETU

Según la Asociación Mexicana de Hoteles y Moteles asegura que esto se debe a que el impuesto afectará las prestaciones salariales del sector El Impuesto Empresarial a Tasa Única (IETU) ha provocado que las tarifas hoteleras se incrementen en aproximadamente diez por ciento en lo que va de 2008, aseguró la Asociación Mexicana de Hoteles y Moteles (AMHM). Lo anterior se debe a que el organismo consideró que el IETU afectará directamente a las prestaciones salariales del sector, que genera muchos empleos. Justamente el año pasado la industria cerró con aproximadamente 810 mil empleos directos.


Sanchez, Sherice. (2008, Abril 8). Suben 10% las tarifas de hoteles por el IETU.El Excelsior

Crecen inversiones 20%

Siguen llegando las inversiones a la Riviera Maya, tan sólo para este próximo trimestre se esperan capitales por un valor a los 700 millones de dólares, afirmó el titular de la Asociación de Propietarios e Inversionistas de la Riviera Maya (APIR), Antonio Cervera León, quien aseveró que pese a la crisis económica mundial y nacional, la inversión hotelera en la zona está en crecimiento.



Solveig Paz-Paredes (2008,Agosto25). Crecen inversiones 20%. Novedades de Quintana Roo.

Reservacion garantizada

La industria hotelera en México se encuentra en una fase de maduración, donde la diversidad en el servicio y el reconocimiento de las marcas son la carta fuerte para competir en el mercado. De acuerdo con la Asociación Mexicana de Hoteles y Moteles, el sector hotelero crece a un ritmo anual del 11.12%, en cuanto a inversión privada se refiere. Pero además del buen entorno económico que en los últimos años ha favorecido su crecimiento, la estrategia de atender a nichos específicos, sumada a la reducción de costos de operación, ha permitido que algunas cadenas hoteleras reporten un despunte muy importante. Actualmente, la hotelería en México, bajo el esquema de franquicia, apenas representa el 30% de la oferta de cuartos. Pero la expectativa de crecimiento es bastante buena, si se considera que en el mercado norteamericano el modelo de franquicia supera el 85% de la oferta.
(-, junio de 2008)

Transactions worse than most predicted.

Transactions worse than most predicted.

The article focuses on the decline of hotel transaction volume, especially in the luxury segment, in the U.S. in 2008. Art Adler, chief executive officer (CEO) of Jones Lang LaSalle Hotels, reveals that their total transaction volume for the first nine months of the year was $7.2 billion compared to $36 billion in 2007. Daniel Beider, managing director of Paramount Lodging Advisors, explains that the decline is caused by the drop in portfolio sales and the decrease in taking real estate investment trusts private. According to the author, brokers in the country are hopeful that the industry could improve their performance at the end of the year.

Hanna, E. (2008, October 20). Transactions worse than most predicted. Hotel & Motel Management, 223(18), 22-22. Retrieved October 17, 2008, from Hospitality & Tourism Complete database.

Hospitality & Tourism Complete

This study identified the most frequently cited tourism scholars in two time periods (1970–2007, and 1998–2007). Google Scholar (www.scholar.google.com) and Publish or Perish (www.harzing.com) were used to analyze citation counts. A total of 58 tourism academics registered at least 500 citations for their books and journal articles published at any time between 1970 and 2007, while a minimum of 250 citations were recorded by 48 authors for their works published since 1998. The study suggests that Google Scholar and Publish or Perish may provide an alternative means to develop impact scores for tourism scholars, provided a number of codicils are considered. [Copyright 2008 Elsevier]

McKercher, B. (2008, December). A citation analysis of tourism scholars. Tourism Management, 29(6), 1226-1232. Retrieved October 17, 2008, doi:10.1016/j.tourman.2008.03.003

The impact of cultural orientation on perceived fairness over demand-based pricing

Abstract: Revenue management practices are now being implemented by hotel firms on a global scale. This requires a finer understanding of how different cultures will relate to perceived unfairness that stems from the inequities inherent in demand-based pricing. In this context, individualism and collectivism as cultural constructs have been used extensively in cross-cultural research. These constructs are manifested with vertical and horizontal orientations that distinguish social patterns based on the acceptance of a hierarchy or conversely the preference over equality. The purpose of this study was to examine the relationships between vertical and horizontal orientations of individualism and collectivism with perceived price fairness over demand-based pricing. Findings indicate that vertical individualism has a significantly positive relationship with perceived price fairness. This can be attributed to the inherent acceptance of inequality in this cultural dimension combined with the emphasis of the individual over the collective unit. Marketing implications for lodging managers are discussed. [Copyright 2008 Elsevier]

Schmidt, S., Cantallops, A., & dos Santos, C. (2008, December). The characteristics of hotel websites and their implications for website effectiveness. International Journal of Hospitality Management, 27(4), 504-516. Retrieved October 17, 2008, doi:10.1016/j.ijhm.2007.08.002

Segment transformation in urban tourism

Segment transformation in urban tourism

This study tests the proposition that market segments transform unevenly as distance from the source increases. It builds on distance decay theory by extending the concept to a sub-market or segment-specific level. To date, no research has examined the transformation of market segments with distance.

McKercher, B. (2008, December). Segment transformation in urban tourism. Tourism Management, 29(6), 1215-1225. Retrieved October 17, 2008, doi:10.1016/j.tourman.2008.03.005

The characteristics of hotel websites and their implications for website effectiveness

Hotels are increasingly taking advantage of the Internet as a marketing tool able to provide direct contact with customers, but is the full potential of this tool being exploited? This article constructs and validates an instrument for the measurement of website characteristics and relates those characteristics to website performance, using structural equation modeling. The results indicate that small and medium size hotels in the Balearic Islands in Spain, a developed tourist destination, and in the South of Brazil, a developing destination, are using their websites as mass media tools; ignoring the potential for interactivity and one-to-one communication. It is suggested that hoteliers should adopt a more strategic approach to the Internet, preparing the ground for direct contact with customers. [Copyright 2008 Elsevier]

Schmidt, S., Cantallops, A., & dos Santos, C. (2008, December). The characteristics of hotel websites and their implications for website effectiveness. International Journal of Hospitality Management, 27(4), 504-516. Retrieved October 17, 2008, doi:10.1016/j.ijhm.2007.08.002

The profitability impact of REIT requirements: A comparative analysis of hotel REITS and hotel C-Corporations

The profitability impact of REIT requirements: A comparative analysis of hotel REITS and hotel C-Corporations

This study aims to investigate whether hotel REITs are more profitable than hotel C-Corps and how REIT regulations contribute to this difference. The results indicate that despite the differences in tax obligation, operating expense, and dividend policy, hotel REITs and hotel C-Corporations are not significantly different in profitability. However, the analysis suggests that hotel C-Corps have advantage over hotel REITs in improving profitability through dividend payout increases.



Tang, C., & Jang, S. (2008, December). The profitability impact of REIT requirements: A comparative analysis of hotel REITS and hotel C-Corporations. International Journal of Hospitality Management, 27(4), 614-622. Retrieved October 17, 2008, doi:10.1016/j.ijhm.2007.07.026

MOTIVACIÓN A INVERTIR

Actividad 14: Conferencia de Turismo y Hoteleria